Our Offering and Approach.

We turn scientific insights and methods into actionable advice relying on a proven process model for behavioural change in practice.

Offering

We provide comprehensive advice in four dimensions.

Affective’s expertise helps organisations, teams, and individuals to successfully change human behaviour. Using academic insights and experimental methods, we design impactful human-centred strategies and policies for customers, citizens, and employees. Our unique offering encompasses four dimensions, delivered by the comprehensive expertise of our qualified behavioural science experts.

Affective Offering Analysis Research Insights Reports Nudge Nudging

Analysis

We provide deep insights into the effective behaviour of customers, employees, and citizens through targeted behavioural science research.

Affective Offering Strategy Science-Based Consulting Advice Nudge Nudging

Strategy

We support leading decision-makers in politics, business, and NGOs with scientifically-sound yet application-focussed strategic advise.

Affective Offering Evaluation Experimentability Test Trial Nudging Nudge

Evaluation

We enable the development and simple implementation of robust and relevant evaluations, mindful of objectives and resources.

Affective Offering Training Keynotes Nudges Nudging Theory Presentation Workshops Course Masterclasses Academy

Training

We offer tailored training & development programmes that provide participants with extensive knowledge and practical tools.

Process

We use a proven behaviour change framework.

Affective's D.R.I.V.E.® framework guides the application of behavioural insights to design solutions for critical business and public policy challenges. It has been developed in collaboration with world-leading behavioural science academics and practitioners and proven in numerous international strategy and policy projects. See our concept summary for more information.

Affective D.R.I.V.E. Drive Framework Define

D.efine

We analyse your strategic challenges and jointly define the desired behaviour of your target audience.

Affective Approach D.R.I.V.E. Drive Framework Research

R.esearch

We investigate the behaviours of your target audience and analyse how context affects decisions and behaviour.

Affective D.R.I.V.E. Drive Framework Identify

I.dentify

We identify and develop evidence-based solutions, tailored to your target audience and context.

Affective D.R.I.V.E. Drive Framework Validate

V.alidate

We analyse and validate the newly developed solutions using robust, practical experiments.

Affective D.R.I.V.E. Drive Framework Execute

E.xecute

We achieve your project goals by implementing and scaling validated strategies within your organisation.