Our Commitment and Expert Team.
We are a unique team of qualified behavioural scientists at MSc or PhD level committed to making a positive impact for society.
Commitment
We stand for sound technical and ethical applications.
Affective is committed to upholding the highest standards in both technical excellence and ethical conduct. This rigorous focus and commitment distinguishes us from other advisory firms since our foundation in 2017: We put humans at the centre of attention and ensure that the ideas we propose are not only defined right in theory, but also properly evaluated, and ultimately successfully and ethically implemented in practice. We are proud to be a committed member and participant to some of the world’s leading behavioural science and corporate sustainability initiatives.
GAABS
As a Founding Member of the Global Association of Applied Behavioural Scientists GAABS, the first independent non-profit organisation established, we safeguard and maintain the quality and ethical standards of behavioural science.
BIPS
As a Board Member of the Swiss Behavioral Insights for Better Politics and Societies initiative BIPS, we support the promotion of scientific insights for solving current and future political and societal challenges in Switzerland and beyond.
UN GC
As the world’s first participant to the UN Global Compact specialising in applied behavioural science in 2021, we commit to sustainable and responsible practices, and to realising the UN SDGs with all our private, public and NGO partners.
Team
We are a team of qualified behavioural science experts.
Affective is locally rooted and globally connected, linking international expertise with proven Swiss quality. All our team members share the rare combination of extensive professional experience and academic qualification in Behavioural Science or Data Science at MSc or PhD level.
Our team consists of renowned experts with a proven track record in founding, leading and guiding influential organisations, academic partnerships, and projects in the field of applied behavioural science .
Torben Emmerling
Founder & Managing Partner
Torben is the Founder and Managing Partner of Affective, Chief Behavioural Officer, and author of the D.R.I.V.E.® framework for behavioural insights in strategy and public policy.
He is a Founding Member and Non Executive Director on the Board of the Global Association of Applied Behavioural Scientists GAABS, a Board Member of the Behavioral Insights for better Politics and Societies Initiative BIPS, a seasoned ETH and HSG lecturer, keynote speaker and HBR-published author in Behavioural Science, Decision Science and Consumer Psychology.
Torben holds a MSc in Behavioural Science from the London School of Economics and a Mlitt in International Business from the University of St Andrews.
Aleksandra Trajkov
Behavioural Science Associate
Aleksandra is a Behavioural Science Associate at Affective. She specializes in leveraging insights from behavioural science to inform business strategies and enhance decision-making processes.
Her work emphasizes actionable strategies that help organizations improve engagement and outcomes with a focus on organisational behaviour change.
She holds a Master's degree in Organisational and Social Psychology from the London School of Economics and brings a solid foundation in research and practical application of behavioural insights across various industries.
Daniel Seyffardt
Behavioural Science Strategy Lead
Daniel is the Behavioural Science Strategy Lead of Affective. His expertise lies in translating scientific insights and methods into actionable advice for decision-makers.
He can draw on vast experience in designing strategies, policies and communications that resonate with different target audiences. Daniel is a HBR-published author, lecturer, speaker and Board Member of the Global Association of Applied Behavioural Scientists GAABS.
Daniel holds a MSc in Applied Psychology and Economic Behaviour from the University of Bath, and a Bachelor of Arts (BA) in Business Administration and Banking.
Pia Schmoeckel
Behavioural Science Associate
Pia is a Behavioural Science Associate at Affective Advisory. She applies behavioural science principles to develop data-driven strategies that improve human decision-making, choice architectures and policy designs.
Her expertise lies in translating cognitive, social and environmental insights into practical applications that drive sustainable and measurable impact for citizen and clients globally.
She holds a Master's degree in Behavioural Science from the London School of Economics, is a published author in Nature, and has expertise in both qualitative and quantitative research methods.