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Applied Behavioural Science Consulting.

We design human-centred, science-backed and evidence-based strategy and policy solutions.

Proposition

We specialise in human behaviour change for good since 2017.

We are a leading qualified behavioural science consultancy, applying insights and methods from behavioural economics, social psychology and decision science.

We support governments, public and private organisations with reliable expertise for effective behaviour change in citizens, customers and employees globally.

We stand for a different kind of strategy, policy and communication consulting rooted in scientific research, real-world evidence and a truly collaborative operating model.

Partners

We work with some of the world’s most renowned organisations.

“Affective is one of only a handful specialised behavioural science consulting firms around the world fully committed to applying rigorous, evidence-based insights in a practical and effective way. The partnership has been excellent and the results achieved speak for themselves.”

Global Head of Behavioural & Data Science, Novartis AG

“Affective was a great partner in the development of behavioural science informed public policy. The team quickly understood the context and challenges we faced and delivered precisely and efficiently. Their expertise, quality and commitment is remarkable, making them a trusted advisor.”

BI Lead & Industry Specialist, Swiss Federal Office of Energy

“Together with Affective, we've implemented a public campaign to promote healthy diets, including a first-of-its-kind pilot at the point of sale. We are thankful for the efficient, reliable, fast, differentiated and sound thinking - it's fun to work with such motivated people.”

Research Lead, Office of Sport and Health Promotion, Canton of Zug

Contact

We look forward to creating sustainable change together.

Our services can be applied to all areas of human interactions across citizens, colleagues and customers. Some examples include strategy consulting, policy making, consumer behaviour, ethics & compliance, diversity equity inclusion, sustainability, health and much more. Get in touch with us to find out how applied behavioural science can support your envisioned goal. Our team is here to help.

Affective Advisory GmbH
Löwenstrasse 2
CH-8001 Zurich
Switzerland