Affective publishes article on Behavioural Science in PR

We are pleased to see the publication of Judith Wagner and Torben Emmerling in the German PR Report magazine, discussing the application of behavioural science in public relations.

Applying behavioural science in PR can help to better understand target audiences, design more effective campaigns and ultimately change behaviour for the better.

Judith Wagner and Torben Emmerling suggest four steps for an effective integration of behavioural science insights in PR, including Attention, Processing, Decision and Action.

Interested in learning more? Check out the short read via the PR Report.