Affective in the Swiss Yearbook for Market and Social Research 2019

We are excited about the publication of our innovative D.R.I.V.E.® - framework in the Swiss Yearbook for Market- and Social Research 2019 together with Prof. Dr. Anne Herrmann, Head of the Institute for Market Supply & Consumer Decision-Making at the University of Applied Sciences Northern Switzerland (FHNW).

The annually issued magazine by the ‘Schweizer Verband for Markt- und Sozialforschung’ presents the latest trends, approaches and models for market researchers in the German speaking area. More about how behavioural science insights can support a better understanding of specific target group and the development of more new human-centric strategies, here:


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